March 26-29, 2012 • McEnery Convention Center, San Jose CA • www.ubmdesign.com

DESIGN West isn't just an evolutionary step in UBM Electronics conferences -- it will be revolutionary!

"Design" has evolved from vacuum tube sockets mounted in a metal chassis to FPGAs, microcontrollers, object-oriented programming, wireless sensors and more. All the while, UBM Electronics conferences, web sites and publications have been right there covering the changing face of electronics, software and sensors. Time-to-market pressure pushes designers to focus more on total systems integration, power management, open source software and freely available development kits.

To meet the changing market, UBM Electronics announces DESIGN West.

Exhibit Floor Opportunities:

• ARM Connected Community Pavilion
• Multicore Zone
  
• M2M Zone

7 Summits. One Location.

The Embedded Systems Conference (ESC) has been the "go-to" event for 24 years. As the market has changed, we've changed with it offering the industry's most technical and topical conference and exposition events. Now UBM Electronics is building on the rich legacy of ESC – to deliver a revolutionary new experience.

DESIGN West will be bring together under one roof a collection of never-before-assembled training, social networking, hands-on and in-person information exchanges. The summits include:

ESC – March 26 - 29, 2012 (Conference); March 27-29, 2012 (Expo).  The Embedded Systems Conference & Exhibition.  Learn today, design tomorrow when you attend the global electronics industry's leading event.

Android Summit – March 27, 2012.  An immersive conference focused on everything Android: from embedded design to Apps development.

MultiCore DevCon – March 27 & 28, 2012.  A conference and exhibit delivering practical solutions for designs involving embedded multicore and multimedia.

EDN's Designing with LEDs – March 27, 2012.  A conference and exhibit covering technology design of high-brightness LEDs, in lighting and illumination.

Black Hat – March 29, 2012.  Security risks in embedded systems are real.  This one-day conference will focus on security in embedded systems.

DesignMED – March 28 & 29, 2012.  A conference & exhibit covering medical electronics design and regulatory issues.

Sensors in Design – March 28 & 29, 2012.  A conference & exhibit with how-to technical presentations on the application of sensor technology in real-world products.

Visionary Speakers, Relevant Content.

The industry's most visionary names will be on hand, along with UBM Electronics' own editorial content team. Additionally, every all-access pass conference attendee will walk away with a tablet loaded with presentations, video and a proprietary application developed by UBM Studios, as well as development tools (hardware and software) that they can take home, wire up, and start using.

DESIGN West will meet the needs of the industry and strive to exceed those needs; it reflects what designers actually do because it's assembled by the very best world-wide content creators, and UBM's editorial team.

The Industry's Most Essential, Must-Attend Event.

DESIGN West is modular yet broad enough to cover the most relevant technical themes. Design's modularity allows additional, synergistic co-located events to join the flagship event, ESC Silicon Valley, as the market and technology evolves. And the market will evolve. That's why there's nothing like Design 2012. It will become the design electronics industry's essential, must-attend conference.

We invite you to join together as the industry gathers to learn and celebrate all things Design.

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