DesignCon 2012
January 30 - February 2, 2012 • Santa Clara Convention Center • Santa Clara, CA www.designcon.com

The Definitive Event for the Chip, Board and Systems Design Community

DesignCon is THE event for the semiconductor and electronic design engineering community.

The community relies on DesignCon to find out what the latest technologies and developments are in the industry. It is the largest meeting of board designers, and is the ONLY event to address chip design engineers' chip/system/package challenges. This represents a unique opportunity to EDA tool providers.

The event is supported by the premier source for design and business intelligence in the industry, the UBM Electronics Group: EE Times, Embedded Systems Design, EDN, and Test & Measurement World. This translates into unrivaled marketing exposure and access to today's leading decision makers.

At DesignCon 2011:

In February 2011, DesignCon experienced tremendous growth, speaking to the demand for and success of the event:

  • 27% growth in attendance, for a total of 4,178 onsite attendees
  • 31% were attending DesignCon for the first time
  • 41% spent 2 days on the Exhibit Floor; 53% spent 1 day
  • 99% were involved in an average of 3 activities at DesignCon, from attending the technical conference to networking with peers and seeking out specific products/solutions

Attendees Have a Large Role in the Design Process

54% Identify/Research available Products/Solutions

35% Establish Specifications required for particular Products/Solutions

11% Have no role



Top Technical Interests of Attendees




Reserve your booth space today for DesignCon 2012 and you'll walk away with valuable new business contacts from key target markets.

Return to the UBM Electronics Media Kit site


Attendees Are Senior-Level Engineers:
27% more than 25 years in the Industry
27% 16-25 years
21% 11-15 years
12% 6-10 years
6% 3-5 years
3% 1-2 years
4% less than 1 year

Top Reasons for Attending:
65% discover companies/products/technologies they didn't know existed
54% meet with technical experts from exhibiting companies
49% attend educational training sessions
33% develop list of products for future consideration
27% save time by evaluating multiple vendors in a short period of time
13% finalize a decision on specific products/services for upcoming projects
11% attend keynote addresses

Top Products/Solutions of Attendee Involvement:
  • Test & Measurement Equipment
  • PCD Design Tools
  • EDA Tools
  • Mixed Signal ICs
  • Microprocessors/Microcontrollers
  • PCB Prototyping
  • Analog ICs
  • CPLD/FPGAs
  • Memory
  • Power ICs
  • Hardware IP/Cores
  • DSP
  • Operating Systems
  • RF ICs
Primary Application Areas:
  • Communications
  • Computing
  • Consumer Electronics
  • Medical
  • Industrial/Robotics/Motor Control
  • Aerospace
  • Automotive/Transportation
Contact Information:

UBM Electronics Sales Representatives:

Sean Raman
Sales Director, Events
Tel: (415) 947-6622
sean.raman@ubm.com

Abigail Chun
Account Executive, Events Sales
Tel: (415) 947-6649
abbey.chun@ubm.com

Cedric Fellows
Account Manager - Key Accounts
Exhibit and Sponsorship Sales
Tel: (415) 947-6927
cedric.fellows@ubm.com