Program Schedule
 
 

Content Overview

ARM TechCon attracts chip and systems designers as well as the software and firmware engineers who enable a complete solution. This virtual companion event provides access to key technical content and ARM solution providers. During this two-day event, attendees can access leading strategies for designing with the ARM architecture. Day 1 will be dedicated to Chip Design and manufacturing, and Day 2 will focus on Systems & Software Design.


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KeynotesAgenda:

DAY 1: CHIP DESIGN – November 16, 2011

DAY 2: SOFTWARE & SYSTEMS – November 17, 2011


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DAY 1 - Keynote: TSMC's Open Innovation Platform®...

TSMC's Open Innovation Platform® and the ARM Connected Community

Time: 12:15 – 11:45pm EST

Presenter: Dr. Shang-Yi Chang, Senior Vice President of R&D, TSMC

Successful development and manufacturing of next generation electronic products will require deeper and closer collaboration within the semiconductor and design ecosystems. Dr. Shang-Yi will present and discuss the TSMC advanced process technology roadmap and key technology features covering 28nm, 20nm with double patterning and 14nm with FINFET. He will discuss the need for Open Innovation Platform, an open and collaborative platform to promote innovations across ecosystems that enable customers to quickly and reliably design and deliver first silicon success for these next generation products.

Dr. Shang-Yi Chiang joined TSMC in July 1997 as Vice President of Research and Development (R&D). He temporarily retired from TSMC as Senior Vice President of R&D in July 2006 and returned in September 2009 to resume this position.

Dr. Chiang, a fellow of IEEE, received his Bachelor of Science degree from National Taiwan University in 1968, his Master of Science degree from Princeton University in 1970, and his Doctorate from Stanford University in 1974, all in electrical engineering.

Keynote: Measuring and Enhancing Product Differentiation

Measuring and Enhancing Product Differentiation

Presenters:
Walden C. Rhines, Chairman and CEO, Mentor Graphics

Time: 11:45am – 12:15pm EST

Customers pay more for products and services that they perceive to be differentiated from competitors. Resistance to changing suppliers or brands is also greater if the buyer views the current supplier as differentiated from other suppliers. Measurement of differentiation tends to be subjective. One measure, however, that does provide quantitative data is gross profit margin percent (GPM%), the difference between revenue and cost. In this presentation, Dr. Rhines will analyze factors that affect GPM%, particularly for semiconductor products, as well as GPM% trends as they reflect differentiation achieved by companies and product families. His analysis will provide insights for start-ups, product planners, design engineers or business managers who want to generate better financial results for their companies and more valued products for their customers.

Walden C. Rhines s Chairman and Chief Executive Officer of Mentor Graphics, a leader in worldwide electronic design automation with revenue of $915 million in 2010. During his tenure at Mentor Graphics, revenue has more than doubled and Mentor has grown the industry's number one market share solutions in four of the ten largest product segments of the EDA industry. He joined Mentor in 1993 from Texas Instruments (TI) where he was most recently Executive Vice President in charge of TI's semiconductor business. Rhines is currently in his fifth term as Chairman of the Electronic Design Automation Consortium. He is also a board member of the Semiconductor Research Corporation and First Growth Family & Children Charities. He received a BSE degree from the University of Michigan, an MS and PhD from Stanford University, an MBA from Southern Methodist University and an Honorary Doctor of Technology degree from Nottingham Trent University.

ARM Cortex-M Processor System Design - Getting to Silicon Faster...

ARM Cortex-M Processor System Design - Getting to Silicon Faster with Cortex-M Processors

Time: 12:30 – 1:30pm EST

Presenters:
Andrew Frame, CPU Product Manager, ARM
Joseph Yiu, Embedded Technology Specialist, ARM

Keynote: Innovating for a Brighter Future

Innovating for a Brighter Future

Time: 1:45 – 2:30pm EST

Presenter: Ole Lund Hansen, Head, Global Compact LEAD, United Nations-Secretary General Office

With more than 8,500 signatories in over 135 countries, the UN Global Compact is the world's largest voluntary corporate sustainability initiative. At a time when all companies are faced with increasing pressure from global issues, ranging from rising energy costs to shifting global wealth and ageing populations, the Global Compact has responded by developing a new Blueprint for Sustainability. This blueprint is designed to challenge and inspire companies to achieve higher levels of sustainability performance. Ole Hansen will talk about the potential impact of the Blueprint and also discuss the UN's strategy on Sustainable Energy for All, which aims to achieve ambitious goals by 2030 in the areas of universal access to modern energy services, reduction of global energy intensity, and the increased use of renewable energy globally.

Ole Lund Hansen is Head of Global Compact LEAD, a platform for corporate sustainability leadership, and leading the United UN Compact's work on 'Sustainable Energy for All', a new initiative by the UN Secretary General. During his time in the Global Compact Office, Ole has also been project manager on the development of the Blueprint for Corporate Sustainability Leadership and the Global Compact Management Model. Before joining the Global Compact Office, Ole was employed by DI International Business Development as a consultant on corporate sustainability, business and climate change, as well as strategies for reaching the markets at the 'base of the pyramid' (BOP), while he also acted as the focal point for the Nordic Global Compact Network and led the Danish Base of the Pyramid (BOP) Learning Lab. Earlier in his career, Ole has worked in a political risk consultancy, a national business association as well an environmental NGO.

ARM is a Global Compact LEAD member (one of 56 LEAD companies out of the total of 8500 Global Compact signatories), has endorsed the "Corporate Sustainability Leadership:A Framework for Action at Rio+20 and Beyond," is the first company to have integrated the Blueprint into its corporate responsibility reporting and has made the following pledge for the Rio Earth Summit:
"In an increasingly connected, mobile and energy conscious world, ARM is committed to achieving its vision where all electronic products are based on energy efficient technology, accelerating the move from traditional, high-power, tethered computing to smart, low-power, right-size, mobile technologies that make life better for everyone. ARM spends ~25% of its revenue on R+D dedicated to energy efficient computing and commits to accelerating this effort. ARM's Partners permeate every aspect of the technology industry, from healthcare to communications to automotive, shipping 6 Billion ARM processors in 2010. Through this community of partners (the industry's largest partnership network) and platforms such as UNGC LEAD, ARM pledges to create collaborative initiatives dedicated to improving energy efficiency, accelerating the transition to the new energy economy and reducing global poverty by extending the benefits of technology to the next billion people."

Session: Enabling a Full System View...

Enabling a Full System View: Bridging Software and Hardware Debug Infrastructures to Accelerate the Verification and Validation of SoCs

Time: 2:30 – 3:30pm EST

Presenter: Brad Quinton, Ph.D., Chief Architect, Tektronix EIG

As modern SoCs continue to grow in complexity and performance, the line between software and hardware continues to blur. Debug can no longer afford to live in different worlds. The key to understanding system operation is synchronized views across all functionality, from high-level software to bit-level PHY operation. We demonstrate how Veridae's debug infrastructure can be paired with software debug infrastructures, such as ARM CoreSight, to achieve this goal.

Session: Flow and Tools, Tips and Tricks...

Flow and Tools, Tips and Tricks: Implementing Successful Cortex-A15-Based Designs

Time: 3:45 – 4:45pm EST

Presentesr:
Paddy Mamtora, Product Engineer, Cadence
Bhasi Kaithamana, Implementation Manager-ARM Processors, TI

In this presentation, TI and Cadence will discuss advanced strategies for implementing power-optimized, dual-core Cortex-A15 designs. Topics shared will be based on work completed over the past several months between TI and Cadence on Cortex-A15-based designs, and will span the complete Encounter Digital flow – from physical-aware logic synthesis, DFT, timing optimization, optimized CTS and routing. The presentation will also highlight enhancements TI and Cadence implemented to the design flow, along with efficient tools used in recent projects. Attendees will walk away with an understanding of how TI and Cadence's collaboration resulted in the delivery of high performance in GHz+ range, paired with vital power efficacy, and how engineers can build these learnings into their own designs.

DAY 2 - Keynote: 2020 in 26 Easy Steps

2020 in 26 Easy Steps

Time: 11:00 – 11:45am EST

Presenter: Mike Muller, Chief Technology Officer, ARM

By 2020, ARM partners are forecasted to ship over 150 billion ARM-based chips. In this session, Mike Muller will look across the spectrum of significant developments and trends that will impact how, and what, we design as the ARM ecosystem expands to transform current market opportunities into reality.

Mike Muller, as one of the founding members of ARM, has held several executive positions including Marketing Director, Vice President of Marketing, Executive Vice President of Business Development and his current position of Chief Technology Officer. In October of 2001, he was appointed to the board. Before joining the Company, he was responsible for hardware strategy and the development of portable products at Acorn Computers. He was previously at Orbis Computers. He holds an MA in Computer Science from Cambridge University.

Session: OS Selection for ARM-Based Systems

OS Selection for ARM-Based Systems

Time: 12:00 – 1:00pm EST

Presenter: Colin Walls, Mentor Graphics

Most modern embedded systems employ an operating system [OS] of some kind, and this necessitates some critical design decisions. Should you obtain a commercially available OS or develop one in-house. If the acquisition of a commercial OS is planned, how do you make the selection? This session reviews in detail all the facets of the make vs. buy and OS selection decisions - both technical and commercial - for an OS on an ARM-based design.

Session: Staying Ahead of the Technology Curve

Staying Ahead of the Technology Curve

Time: 1:00 – 1:45pm EST

Presenter: Harley Feldberg, Corporate VC; President, Avnet Electronics Marketing

The marketplace around us is changing, as access to information redefines customer service expectations. Add in the speed of technology advancement, and complexity of chip- and system-level design – and a huge opportunity emerges. Customers are demanding real-time access to new products, fully integrated solutions, support, and education. They need solutions. Avnet is at the heart of this changing environment and brings a unique perspective on the entire global supply chain. Harley Feldberg will discuss this ever-changing technology marketplace and will highlight innovative solutions being created to advance the industry.

Harley Feldberg, with Avnet for 28 years, served as president of Avnet Electronics Marketing Americas from March 2002 until June 2004, where he led the team to significant operational and financial improvements through strategic investments in people and systems to enhance customer service. Prior to that, he spent nearly two years on an executive expatriate assignment as president of Avnet Electronics Marketing Asia. Prior to that he held executive posts in sales, marketing and business management. In 1999 he was named president and director of Avnet Electronics Marketing Americas' product business groups, and later served as president of the interconnect, passive & electromechanical (IP&E) product business group. He was promoted to global president of Avnet Electronics Marketing in July 2004. He reports to CEO Rick Hamada, is a corporate officer, and a member of the Avnet Executive Board. He holds a Bachelor's Degree in history/political science from the University of Maryland.

Session: Advanced Transistor Technologies

Advanced Transistor Technologies

Time: 2:00 – 3:00pm EST

Presenter: Dr. Scott Thompson, CTO and Senior VP, SuVolta, Inc.

This session compares FinFET, SOI, and planar bulk technologies at the 22nm node and below. This talk will provide an overview of the technologies, evaluate the advantages and limitations of each, and look at each technology's applicability for SoC implementation.

Keynote: Creating Business Value with Microsoft

Creating Business Value with Microsoft

Time: 3:00 – 3:30pm EST

Presenter: Dan Javnozon, Group Project Manager Windows Embedded Compact, Microsoft

Windows Embedded is committed to enabling OEMs, Solution Providers and Enterprises to extend Windows and the Cloud to the world of specialized devices. Microsoft's leadership lies in its unique ability to both offer cloud solutions and provide development tools for partners and solution providers – resulting in more powerful, differentiated and unique devices. Dan Javnozon, Group Product Manager at Windows Embedded, will share the future of intelligent systems, and how Microsoft's OS enhancements will directly impact this industry. In this special keynote, Mr. Javnozon will discuss key elements of Windows Embedded's use of ARM architecture, and outline how customers and partners can begin planning for ongoing technical innovations.

Session: Tips and Tricks for Debugging with Coresight

Tips and Tricks for Debugging with Coresight

Time: 3:30 – 4:30pm EST

Presenter: Greg Davis, Director of Engineering, Compilers, Green Hills Software

There is no shortage of courses and books written on programming and software design. Yet despite the fact that developers spend 80% of their time debugging code, relatively little attention is paid to debugging. This talk goes over a number of top techniques in how to get to the bottom of problems using a modern debugger aided by ARM's CoreSight technology. Design techniques to make debugging easier are also discussed. There is no shortage of courses and books written on programming and software design. Yet despite the fact that developers spend 80% of their time debugging code, relatively little attention is paid to debugging. This talk goes over a number of top techniques in how to get to the bottom of problems using a modern debugger aided by ARM's CoreSight technology. Design techniques to make debugging easier are also discussed.

Keynote Address

Keynote Address

Time: 4:30 – 5:00pm EST

Presenter: Henrik Stahl, Senior Director of Java Product Development, Oracle

There is no shortage of courses and books written on programming and software design. Yet despite the fact that developers spend 80% of their time debugging code, relatively little attention is paid to debugging. This talk goes over a number of top techniques in how to get to the bottom of problems using a modern debugger aided by ARM's CoreSight technology. Design techniques to make debugging easier are also discussed. There is no shortage of courses and books written on programming and software design. Yet despite the fact that developers spend 80% of their time debugging code, relatively little attention is paid to debugging. This talk goes over a number of top techniques in how to get to the bottom of problems using a modern debugger aided by ARM's CoreSight technology. Design techniques to make debugging easier are also discussed.

Oracle's continued focus on Java Embedded has driven investment in the Java platform across a range of devices. Oracle's three main goals for the Java mobile and embedded world are closer alignment between Java SE and Java, improved coverage of embedded vertical markets, and deep integration of content and services in terms of runtimes and tools. With over 6.1 billion ARM based devices shipped, Java can truly make computing more pervasive in the real world embedded domain.

Henrik Stahl is currently Senior Director of Product Management at Oracle. Henrik has worked in the industry for more than 20 years in various roles including support, network engineering, systems development, IT security, performance engineering and for the last six years with product strategy. After the Oracle acquisition of Sun, he runs a group responsible for product strategy for Java SE, Java Embedded, JRockit, Exalogic and other Oracle products.

Enabling Mobile Innovation with the Cortex®-A7 Processor...

Enabling Mobile Innovation with the Cortex™-A7 Processor: Low-Cost Mobile Handsets to High-End Superphones and Tablets

Time: 5:00 – 6:00pm EST

Presenter: Brian Jeff, CPU Product Manager, ARM



 

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