DesignDays Theater sessions are FREE and open to ALL attendees. The Theater is located the Expo Floor.

The DesignDays Theater is Sponsored by:

Tuesday, September 27

Live Teardown & Giveaway: Kinect for Xbox 360
Speaker: Mark Depue, Principal Program Manager, Microsoft
Time: 12:00 pm - 12:45 pm
Join us in the DesignDays Theater on the show floor to tear apart and take a look at the Kinect for Xbox 360. Kinect brings games and entertainment to life in extraordinary new ways without using a controller, allowing you to control movies and music with the wave of a hand or the sound of your voice. Stay for the entire presentation for your chance to win (and take home) your very own 250GB Xbox 360 Kinect bundle.

Freescale Makes it LIBERATING
Speaker: Steven Dean, Global Medical Market Lead, Freescale Semiconductor Inc.
Time: 1:00 pm - 1:45 pm
Freeing people to live a fuller, healthier life inspires the next generation of home medical devices, displays and connectivity technology. In-home diagnostics and therapy devices, remote monitoring and telehealth empowers patients and enables better access to health care. The Freescale-powered VGo Robotic Telepresence and the Home Health Hub realize the power of semiconductor technology to revolutionize healthcare delivery.

Mobile Applications for Geeks
Moderator: Karen Field, Senior VP of Content, UBM Electronics
Panelists: Eric Mantion, Director of Social Media Strategy, Intel Embedded and Communications Group; Martin Rowe, Editor Test & Measurement World, UBM Electronics; and Rene Cacheaux, Programmer Analyst III for Enterprise Mobile Applications, National Instruments
Time: 2:00 pm - 2:45 pm

Increasingly, people are turning to their mobile devices to get news, surf the web, and download apps. In this session TMW editors (and EEs) Martin Rowe and Rick Nelson, along with Intel's Eric Mantion, will demo several Android and iOS apps they've singled out as useful tools or simply a fun way for engineers to waste some time. From an app that turns your phone into an oscilloscope to one that controls wireless speakers, this session will open you up to a fascinating world and all its possibilities.

Speed Training: Test Driven Development
Speaker: James Grenning, President, Renaissance Software Consulting Company
Time: 3:00 pm - 3:45 pm

Fixing bugs is a waste of time; but what else can you do? You can prevent bugs by systematically applying Test-Driven Development and at the same time deliver and develop better software designs. TDD is a predictable process helps you avoid tedious manual tests and build well designed code that tells you when it is wrong. Come and see for yourself.

A Closer Look Inside Nonin Onyx II Model 9560 Fingertip Pulse Oximeter Teardown & Giveaway
Speaker: David Carey, Vice President, Technical Intelligence, TechInsights
Time: 4:00 pm - 4:45 pm

Teardown of a Nonin Onyx II Model 9560 Fingertip Pulse Oximeter performed by UBM TechInsights. Through a Bluetooth link, the device enables clinicians to remotely monitor patients with chronic diseases such as Chronic Obstructive Pulmonary Disease (COPD), Congestive Heart Failure (CHF) or Asthma. Wireless oximetry gives patients a new level of freedom and control. Attendees of the live teardown, performed in the DesignDays Theater, will have the chance to win one of these innovative devices.

Speed Training: Debunking Myths about Using C++ for Embedded Systems
Speaker: Dan Saks, President, Saks & Associates
Time: 5:00 pm - 5:45 pm

For a decade or more, programmers have successfully used C++ to develop embedded systems. Yet myths about C++'s unsuitability, particularly as it compares to C, just won't go away. This session looks at some of the most popular myths about using C++ for embedded systems, and explains why they just don't hold up against actual evidence.

Innovation in Electronics: Crisis or Promise
Speaker: Brian Fuller, EE Times Editorial Director for EE Life
Time: 6:00 pm - 6:45 pm

As we enter the age of Peak Oil, technologists around the world are working to change the way we harvest, optimize and use alternative energy forms. Electric vehicles and the green grid are just two hot keywords in today's energy conversation.

Join EE Times Editorial Director Brian Fuller for a provocative 60-minute panel discussion at ESC Boston, Sept. 27, to talk about the state of green innovation today. What technologies have you overcome and face in the coming years? How are you remaining competitive in a global economy? What new products resonate in different global regions? Are you getting the skillsets among new-college grads to make your engineering workforce competitive in this new world?

The panel is part of our continuing series of innovation conversations that are central to our year-long Drive for Innovation project. We'll host this live discussion at the ESC Boston theater, videotape it and publish segments on the Drive for Innovation site and on EE Times pages.

Wednesday, September 28

Looking Inside the Blackberry Bold 9900 and Discussion on the Future of NFC
Speaker: David Carey, Vice President, Technical Intelligence, UBM TechInsights
Time: 11:00 am - 11:45 am

UBM TechInsights will be performing a live teardown on one of RIM's newest Blackberry handsets that will reveal RIM's design decisions, as they attempt to compete with Apple, and will also explore the adoption of a new technology that could alter the landscape of cellular use for the future. Near-field-communication, or NFC, is slowly beginning to make its impact on society and its use in handsets could change the way we shop, pay our bills, and gather information.

Digital Authentication for Medical Equipment
Author: Jonathan Dillon, Senior Application Engineer, Microchip Technology, Inc.
Speaker: David Martin, Principal Field Applications Engineer, Microchip Technology, Inc.
Time: 12:00 pm - 12:20 pm

Digital authentication can be used to determine whether a component or attachment is approved by the equipment manufacturer for safe and reliable operation, or if a counterfeit item has been substituted. Digital encryption and signatures can be used to securely identify an item as authentic, using minimal additional system requirements.

Start Your Next Medical Imaging Design with Texas Instruments
Speaker: Eduardo Bartolome, Systems Engineer, Texas Instruments
Time:12:25 pm - 12:45 pm
Innovative semiconductor solutions bring considerable space, power, time and cost savings to device designers of medical imaging equipment such as ultrasound and MRI. Higher performance, precision and more features enable earlier detection and diagnosis of diseases. TI will present an overview on its product portfolio for medical imaging applications including its highly integrated 16-bit quad-channel analog-to-digital converter (ADC), the ADS5263, with high sampling frequency of up to 100 MSPS for high-end medical imaging systems such as MRIs.

For more information on iWalk and the PowerFoot BIOM, please visit: www.iwalk.com.

Microchip will give away one Microchip development tool during this teardown session.

Social Media for Geeks
Moderator: Karen Field, Senior VP of Content, UBM Electronics
Panelists: Eric Mantion, Director of Social Media Strategy, Intel Embedded and Communications Group; Patrick Hopper, VP/Publisher, Open Systems Media; and Samantha O’Keefe, Graduate Student, MIT Department of Civil and Environmental Engineering, MIT Technology and Policy Program
Time: 2:00 pm - 2:45 pm

Social media isn't only for narcissistic teenagers! In this practical how-to session, engineers who use these tools regularly in their jobs will cut through the social media clutter and show you how to exploit tools like LinkedIn, Facebook, and Twitter to professionally network, market your skills, and get past the HR firewall. In this session we'll show you how to optimize your LinkedIn profile to increase your chance to be found by hiring managers and recruiters and we'll share our ten favorite Twitter hacks.

Speed Training: PCB Design for Software Engineers
Speaker: Matt Liberty, President, Jetperch LLC
Time: 3:00 pm - 3:45 pm

Creating a printed circuit board (PCB) has become faster, cheaper and easier over the last several years, and software engineers can now add PCB design to their toolbox to create more reliable and repeatable development hardware. This session walks through the full design process for a 2-layer interconnect PCB using EaglePCB, a freely available schematic capture and layout tool. This session includes additional self study references to demystify the tools, terminology and processes behind PCB design and assembly.

Consequences of Making the Wrong Part Selection
Speaker:Vineet Chaudhary, Product Marketing Manager, SiliconExpert Technologies
Time: 4:00 pm - 4:45 pm

Selecting parts with high risk of obsolescence, low reliability or marketing availability can have dire consequences to your end products. In this presentation we will show demos of free & premium tools available on the web that Design Engineers from leading OEMs use daily to automate the mitigation of risks arising from obsolescence, low marketing availability, high risk part selection issues.